How to pitch radical innovations
Entrepreneurs often ask us how they should pitch an idea or product that creates a new industry.
Watch Steve Jobs do it in 1983, as he announced the launch of Macintosh on TV.
As you will see in the video (see link below), Jobs focuses on the advantages for the customer:
– low price point
– “radical ease of use”
– more productivity
He ushers in the era of the personal computer, asking his (then) pal Bill Gates to throw in a good word for him too.
What else strikes you in this video? How would you pitch a new product or service?
— Larry Kim (@larrykim) February 22, 2020
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