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What Do VCs Do?
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INTRODUCTION
How This Module Works -
How Much Do You Know About The VC Job?
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The Six Tasks of VCs
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The VC Cycle
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Quiz 11 Quiz
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GENERATING DEAL FLOWWhat Is The Best Way To Generate Deal Flow?
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Generating VC Deal Flow
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Building A VC Referral Network
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Networking 101
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The Importance of Branding
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The Startup Ecosystem
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Service Professionals
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Warm Introductions
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Co-Investing
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Cold-Calling Startup Founders
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Making Angel Investments
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The Deal Flow Funnel
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Analyzing Pitch Decks
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Time Management Tips For VCs
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The Anti-Portfolio
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Quiz 21 Quiz
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EVALUATING COMPANIESWhat Are The Critical Characteristics VCs Look For In Startups?
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Analyzing Startups For Venture Capital
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VC Firms' Investment Strategies
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What Is (Really) Scalability?
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The Product/Market Fit
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The Hard Truth About Network Effects
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The Idea Maze
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More On Due Diligence
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Breaking The Mental Model
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Being Primed For The Problem And The Idea
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Making The Investment Decision
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Quiz 31 Quiz
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Case Study: Write The Investment Memo
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How Much Do You Know About Term Sheets?
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NEGOTIATING TERM SHEETSNegotiating Term Sheets
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Our Term Sheet Courses
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Quiz 41 Quiz
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Portfolio Monitoring Survey
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PORTFOLIO MONITORINGAdding Value
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What Kind of Value Do VCs Add?
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What Is The Background Of Top VCs WorldWide?
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Jack Welch's HR Practices
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The Reporting Pack
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How Much Time Should You Spend With Portfolio Companies?
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Quiz 51 Quiz
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How Much Do You Know About Exits?
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LIQUIDATING INVESTMENTSSelling Startups
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Testing Founders' Exit Strategy
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The Most Common Exit For Startups
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Taking Money Off The Table
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About Startup IPOs
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How Long Does It Take to Exit?
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When Raising Too Much Money Makes Exits Difficult
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Helping Founders Exit: The M&A Cheat Sheet
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Quiz 6
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How Much Do You Know About VC Funds?
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RAISING VC FUNDSRaising VC Funds
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Investment Strategy: Which Round To Target?
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When VCs Pitch Investors
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How Do VCs Make Money?
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Case Study: Acrobator Ventures
👉 Watch the video first.
We address, in this short introduction, the six steps of the VC Cycle we will detail in this module:
- Generating deal flow
- Evaluating startups
- Negotiating term sheets
- Monitoring portfolio companies
- Liquidating positions (aka exits)
- Raising new funds
Which of these steps did you know about? Which ones remain obscure (for now)?
💬 Let us know in the Comments section below.
👀 Sources & Additional Material
A bogus job description for a VC partner was recently published on Twitter. Below the mockery, you can find some actual examples of what VCs do. We reproduced the image posted in the tweet below.

I have heard of VCs themselves raising funds, but am curious to know more about it.
Also, do all investors need to raise funds?
Aram –
Thank you kindly for the 6 steps of a VC job. I myself view VC in terms of 7 steps:
Sourcing
Due Diligence
Valuation
Partners Meeting (where a decision is made whether to invest or not)
Deal Close
Monitoring
Exit
What do you think of these 7 steps?
All the best,
Wayne
Hi Wayne, yes that works too. Don’t forget that VC Partners spend a considerable portion of their time raising funds, even when they are not officially “on the road”.
Thank you for the introduction of 6 steps of a VC job. I just have one question : can liquidating position be considered the same as closing a deal? Many thanks.
Thanks Zeyang for the question, it helps me precise things for everyone. They are not the same thing. In this context, “closing the deal” is the moment you invest in a startup. Liquidating the position is the moment you exit, i.e. sell your shares. (Note that the term “closing” can also be applied to the exit. Technically, it’s the moment money changes hands.)
Thanks a lot for the sharing.
I have a question regarding to the reason of raising new fund: will the money liquidated from the step 5 will all be distributed to the current investors, thus it need to collect new fund to keep investing into new startups?
Thanks!
Correct. VC funds (and most so-called closed-end funds in private equity) are typically structured that way. That being said, other firms have what are called “evergreen” structures, which keep reinvesting their exit proceeds in new deals. The LPs are generally family offices, corporates, or semi-public entities who are either looking for long-term returns, dividends, or strategic value (think of a regional state-owned fund that keeps reinvesting in local startups.)
To me, due dilligence on VC investments is still a bit open. I.e. how do VC perform DDs, in which areas (and what hypotheses are they formulating)
I do believe that these 6 steps do sum it up. Perhaps something quite important that is underlying several of these stages is continuous networking, not only to assist in the deal-flow but also on monitoring the portfolio, to which a considerable amount of time is spent, and arrange for exits. Most VCs deals are exited before going public, typically to other investors.
Yes Andre, you’re right, the difficulty is that you’re doing all of these steps at the same time. Especially as a senior member of the team. As Benchmark’s Bill Gurley says: VC is a hustle game. You always have more to do.”
Thanks for this. I would love to delve deep on points 2-5
Sure! That’s what we’ll do during the live sessions.
I would like to understand in more detail step two (2. Evaluation and diligence), how it works in practice.
No worries Gabriela, we’ll dive into it in the Evaluating Startups section of this module, and during our live sessions.
This is a great skeletal overview of what VCs do – lots of overlap with the type of investing I do. Very excited to expand further into each one!
That is a great intro. Points 1 and 6 are of great interest to me specifically when I think about attracting the right type of deals and funds.
This was a really well-made video! I’m interested in learning more about liquidating positions and how term sheet negotiation works! I’m excited to deep dive into that in future lessons!
I’d like to learn more about number 5. How do you help your companies reach a harvest event sooner than later?
Thanks Andy. We cover this point in the Liquidating Investment section below. You will also learn from our live sessions & the VC Term Sheets online module about the misalignment of interest between Founders & VCs on that point.
Thanks for the video! Point 2, about startups evaluation, is the greatest interest to me. How do you evaluate, for example, e-learning startups?
Although metrics vary, it’s always the same technique: trying to understand if you’ll make money given a reasonably executable plan and team. We’ll talk more about it in the Startup Valuation session. You can watch this webinar in the meantime: https://thevcfactory.com/optimizing-your-startup-valuation-video/
I think we tend to forget that exits are key obviously key for VCs.
For me it is less obvious that they have to keep a relationship with their portfolio companies, I realise that there is much more to VC then just finding great opportunities and making a return on them.
It seems that evaluating investments is becoming harder as VCs are flooded with investment suggestions since the overall number of new companies in need of capital is steeply increasing. Are there specific techniques that larger funds / successful funds have to “filter” the amount of incoming information?
It is definitely becoming a critical skill. There is an argument that the “best” (i.e., most successful in terms of performance) VC firms attract the “best” (i.e., most promising in terms of exit returns) startups. But even elite VC firms see a lot of deal flow. Some firms have tried to implement A.I.-based algorithms to sift through data. Two of my former HEC MIF students did a research on it, I’ll soon post a blog post about it.
Thanks for the video. I’m interested in learning more about negotiating term sheets during the course.
To me we probably tend to focus too much on a few of the steps ( Due diligence and Monitoring), while other are not the one we think about at first but they are as important!
I already have a general idea of this cycle but I’m curious about the evaluation step in practice. Evaluation for an early-stage startup can vary a lot given different assumptions. In real life, is the final offer from VC more likely to be based on evalution or negotiation?
I would say negotiation, especially in this market. There is a widening gap between “fundamentalists” and “land grabbers” on that topic. We will cover it during our Startup Valuation session (you can get a sneak peek here: https://thevcfactory.com/optimizing-your-startup-valuation-video/)
VC funds invest at the early stages of the firms’ development. Hence, investors have to constantly forecast the future success of various ventures, based on very limited evidence/content. Steps 4 and 5 must then be quite disappointing for the managers, especially considering the investments globally low success rate.
VC term sheet is not a legal promise to invest. In some cases, TS may prevent potential targets from soliciting any other investors for a period of time. And there’s one thing I am curious about – are friends or business networks the most effective sources to generate deal flow in practice?
I’d like to hear others’ points of view on that question, but in my opinion, business networks are better on the whole. Friends usually don’t know what you’re really doing 🙂 That said, friends can bring valuable information on a Founder’s character.
During my internship in a VC firm, I was mainly involved in generating deal flow and evaluating startups, but the following process is quite far from my daily work, and I hope to hear these tasks more in our session.
The network effects and personal skills involved in finding good deals and good teams to invest in is something that I did not consider before but that is as important (if not more) as the financial analysis, especially given the huge amount of potential deal flow that has arisen lately in the market!
I’ve learned about valuation Startups and generating deal flows during my previous internship. But monitoring portfolio companies and liquidating positions are quite new to me, I would like to learn more by doing case studies in class.
Apparently, VCs invest in many firms, but only a few would turn out to be successful. So I’m pretty curious about the “monitoring the portfolio companies” stage. What would VC firms do in real practice if they feel things are not going in the direction they want after investing? Should they try to intervene in companies’ operations or simply liquidate and then walk away (since we often hear about saying goes like “intervention is not a good thing for startups”)?
All great points that we will address further in this module, and the Startup Boards one.
I would also be interested how these tasks change with the position one has in a VC. For example, as VC Partner you would be concerned with raising funds, however, as an Analyst you will be more focused on evaluating companies and working on portfolio companies. It would be interesting to know what the “day-to-day” tasks for the different positions are.
Hey Dominik, you can watch this webinar where I answer the question: https://thevcfactory.com/venture-capital-jobs-step-by-step-guide/
I am very interested in the whole VC deal cycle, especially how to make informed investment decision that could ensure we don’t miss great investment opportunities.
I am curious about the exit stage, for example, when and how VC firms decide to liquidate their positions in the company.
Thanks a lot for introduction. Although I would love to get deeper understanding on all the tasks, I believe that in order to raise new funds, performance (directly dependent on the 1-5 tasks) of the existing fund is pivotal. I would like to understand those metrics as well.
Great point indeed. We will cover this during our live sessions, but you can get all the data here:
> on VC returns and performance: https://thevcfactory.com/venture-capital-returns-true-lies-video/
> on the power law in VC returns: https://thevcfactory.com/do-venture-capitalists-take-enough-risks-video/
Thank you for the overview. I was pretty much aware of all of the different tasks, but am particularly curious about Fundraising as this is rarely discussed in Business School literature.
As a follow-investor (), I am particularly curious about:
Negotiating a term sheet that satisfies all stakeholders and doesn’t hinder growth at later stages
Liquidating a position (red, black or green): why, when and how
Raising funds and more broadly appealing to target LPs
All the steps are familiar to me, but what I found interesting was to discover that these steps may happen at the same time – a single firm may have more than one fund and each fund may be in a different stage.
How to to negotiate term sheets and monitoring a portfolio is what I am most curious about.
I’m particularly interested in how do VCs fact check the information entrepreneurs send during the evaluating process.
Great! Don’t miss my webinar on due diligence: https://thevcfactory.com/live/
Generating deal flow seems accessible to me. However, it seems much more obscure to me to negotiate the term sheets. Indeed, I do not know what it is possible to negotiate at the risk of losing the deal.
For me, monitoring portfolio companies is of interest as you grow your portfolio.
Generating deal flow and conducting due diligence is really important to me.
Hey Zack, you can watch this webinar on due diligence if you haven’t done so yet: https://thevcfactory.com/why-venture-capital-due-diligence-fails-video/
Thank you.
I’m really interested in knowing the details of and constructing term sheets
I’m curious to learn the detailed steps
I’m interested in learning more about liquidating positions – looking forward to diving into it later.
I think the most interesting part is learning how to correctly evaluate startups and their exits. Raising funds is something that can now be done through many channels and it is also quite attractive.
I want to get better and quicker in evaluating startups! Looking forward to the course
I want to understand how the monitoring process works, and what are the practices that VCs use to improve a startup’s performance.
Interested in learning best practices for startup valuations and negotiations of term sheets.
Coming from financial services without experience in VC, I would be interested to learn about the evaluation methods of startups and how to monitor a portfolio of companies
I am interested in learning the detail about how to evaluate the startups and exit.
I would like to get a better understanding on balancing supporting existing portfolio companies with sourcing new deals.
I am particularly interested in getting a better understanding of how to evaluate startups and of how VCs help start-ups be successful (how to add value).
I’m interested in learning more about negotiating term sheets and to develop an in-depth understanding of how to evaluate start-ups.
I’m very intrigued with the liquidating positions phases and what are the best practices.
I am very interested in learning about startups evaluation and how to approach the due diligence process. I look forward to the next classes.
Thanks Miguel. You’ll have an early whiff of the due diligence process here: https://thevcfactory.com/why-venture-capital-due-diligence-fails-video/
I’m interested in learning how is the valuation process
Would like to know more about Monitoring portfolio companies
I guess it’s an added value for a VC to advise startups and help them tweak their models..
I have no prior knowledge regarding VC, so I’m excited to learn a lot from this class.
I’d like to know more about the commercial due diligence process as it can be extremely useful also for founders to evaluate their ideas.
Hey Stefano, you can also refer to this webinar for a deep dive into due diligence: https://thevcfactory.com/why-venture-capital-due-diligence-fails-video/
And an all-time best: what happened at Theranos > https://thevcfactory.com/the-worst-possible-thing-in-the-world-is-to-have-someone-who-doesnt-believe-you-elizabeth-holmes/
I’m interested in learning more about the exits’ step
I am interested in learning about valuation of start-ups and exit strategies and liquidation phase. Looking forward to the whole module and program.
I am interested in learning more about evaluation methods and how to evaluate start up
I am interested in getting a better understanding of how to evaluate startups and of how VCs help start-ups be successful and how to monitor a portfolio of companies
I’m interested to learn to evaluate the startups and exit strategies
I am particularly interested in learning about evaluating startups and details of due diligence process.
Im interested in understanding how VC funds select the startups they want to invest in and negotiating terms
I am interested in generating deal flows and exits.
Looking forward to know more about roadshow and how VCs raise funds
While learning about the 6 tasks of VCs, I am more interested in understanding how to evaluate a startup particularly without any traction and exit strategies.
I am only partially familiar with each of these steps, and am most interested in learning more about monitoring the current portfolio companies in order to have them become successful.
It’s indeed meetings and phone calls and meeting people – events and understanding where money can add value.
While I did not know about these six steps in detail, I am particularly interested in the evaluating start ups step. Due diligence helps to observe any red flags, but I also believe that intuition plays a huge role in deciding whether a start-up will succeed. Would be interesting to know how much of the success of VCs is attributed to successful due diligence and to intuition.
I am interested in evaluation processes, and also want to know more about liquidation phase
Which types of evaluation are most usueful for VCs. Do they vary a lot from VC to Growth Equity Investments ?
Hey Moritz, you can go to the Valuation section (which we’ll go through in a few weeks) for early answers to that question. See here: https://thevcfactory-platform.com/courses/vc-career-accelerator-live-sessions/units/prepare-for-live-session-3-new/
I have a broad understanding of each of the six steps, but am ager to dive into each step in more detail – particularly negotiating term sheets as I am most unfamiliar with this step
I’m interested to know about which are the key metrics to monitor the VC Portfolio and the liquidation phase
I am interested in generating deal flows, and exiting
Where is the grey line between generating deal flow and evaluating investment opportunities? I would always assume that why generating the deal flow, one is (subconsciently & parallely) already evaluating the potential investments
Good point. However, as explained in the module, you can generate deal flow by having a large following in social media, writing a post that invites Founders to send pitches, building a referral network, etc. The act of generating deal flow means you get a pitch deck in your mailbox (or DMs)
Which step of the VC cycle is the most important and requires the most time and effort from the fund and the entrepreneur? I can imagine that especially generating deal flow at some point is entirely automated (with having a great brand name), but evaluating startups gets more difficult the more famous the VC fund is. Happy to have some input on this one.
Good point. Time and effort are not the same things. Raising a VC fund definitely takes time (18-24 months for most firms) but it’s not constant. Same for exit processes, there are bursts of effort for a limited amount of time. I’d say the grind is in the evaluation of startups: reading pitch decks, meeting Founders, presenting the opportunities to the IC (preparing an IC deck is also a peak of work in the VC schedule). Happy to address it in class if you want.
Great, thank you very much!
I am interested in evaluation processes and deal flows, and also want to know more about the exit phase
I was broadly familiar with the above steps. Keenly interested in learning more about evaluating startups as well as monitoring portfolio companies.
I was familiar with most of these steps at a high level, but quite keen to understand more about the evaluation process for startups. Is it standardized? Is it ad hoc for every sector? For every company?